Child Abuse Within Public Schools - 3070 Words

Introduction: Child abuse in public school systems Child abuse is defined as a physical or maltreatment or sexual abuse of a child. Middle class families have more reported cases of their children being abused in public schools. In this research the study of child abuse in public schools will be conducted. The public school systems have numerous of abusers on campus that gets caught and reported. The abusers in the school system use authoritative discipline against the kids. Children under the age of eleven are normally forced to participate in sexual activities with their abuser due to their inability to recognize a predator. Authoritative abusers in the school system use their authority to discipline the kids. In order for children to grow they need discipline to shape them. The learning process to teach children the approximate behavior is disciplining them; unlike discipline abuse is not a learning process because it does not teach correct behavior. Some children that are abused in public school, their parents normally can’t afford to pay for a private school. The low-income families’ children are more prone to undergo abuse and be abused due to financial problems. Some families become abusive because they may have lost their jobs, deaths in the family or split househ olds for example those going through a divorce. Children under eleven are easy to influence to let you do anything to them. There are closed correlation between abuse in home and abuse in school. IfShow MoreRelatedBecoming a Mandated Reporter1229 Words   |  5 PagesUnit 6 Project: Child abuse and what it takes to be a mandated reporter Kaplan University CM 107-27 1. Introduction: A What is a Mandated Reporter B. Profession that are to report child abuse 2. What is child abuse ? A) What are the different types of child abuse? B) Physical Abuse, Sexual Abuse Maltreatment and child neglect 3) What are the steps in reporting child abuse A) Keeping it confidential B) State regulation on how to report C) How to deal with parents on notification Read MoreCorporal Punishment with Respect to the Private and Public Sphere1187 Words   |  5 Pagescorporal punishment in the public sphere and in the private sphere. Corporal punishment on children in the private sphere is administered by parents. It is legally accepted in South Africa, provided that the requirements are met. The public sphere’s position is much different in the sense that the government along with all schools have no authority to physically discipline school children anymore. Authority to exercise corporal punishment often leads to abuse of power, child abuse and feelings of superiorityRead MoreCorporal Punishment in the Private and Public Sphere in South Africa1190 Words   |  5 Pagesin the public sphere and in the private sphere. Corporal punishment on children in the private sphere is administered by parents. It is still legally accepted in South Africa, provided that the requirements are met. Parents know their children best and have the authority to discipline their children in such a way as to benefit the child in the future. They are equipping the child with the necessary manners, morals and good character which will be essential for a bright future. The public sphere’sRead MoreBreaking The Cycle Of Child Abuse1628 Words   |  7 Pages Breaking the Cycle of Child Abuse Alyssa Salcido 4 November 2015 Childhood and Adolescent Development 3303 Dr. Gallik According to Pecora, Sanders, Wilson, English, Puckett Rudlang-Perman (2014), â€Å"Every year in the USA, about 695,000 unique children are confirmed as victims of child maltreatment (US Department of Health and Human Services, Administration for Children and Families, Administration on Children, Youth and Families, Children’s Bureau 2011) (p. 321). Such startlingRead MoreHealth Disparities And Prevention Of Child Abuse856 Words   |  4 Pagesin the incidences, prevalence, morbidity and mortality in child abuse can be seen when the caregiver becomes aggravated with their situation. Usually an individual with issues within themselves commit child abuse. Prevention of child abuse will never go away sadly approximately 896,000 American children were victims of abuse and neglect and 1,400 children died. Within the four areas, neglect, physical abuse, sexual abuse and emotional abuse lies the problem. By working with the families and educateRead MoreChildren Of A Child Protec tion Process Essay1551 Words   |  7 Pagesdifferent organisations that may be involved when a young person or child has been abused or harmed. This includes health visitors, GP’s, the police, schools, the NSPCC, psychologists, school nurses and probation workers. Health visitors have a vital role in protecting children from harm and abuse because they are one of the first to recognise children who are likely to be abused or neglected. They play a big part in all stages of a child protection process including case reviews. They support and guideRead MoreImpact of Child Abuse in the United States Essay1469 Words   |  6 PagesChild abuse in the United States is a growing epidemic. Every year the number of reported cases, and missing children go up. This is caused mostly by lack of education about the different types of child abuse, and the signs that go along with it. Communities need to provide more resources to better educate the public about the types of abuse, and the signs that go along with it. Child abuse and neglect can be lessened by more resources, more education and to reach out to others. Every year an approximateRead MoreEach Day The Children Are At Risk Of Becoming Victims Of1634 Words   |  7 PagesEach day the children are at risk of becoming victims of abuse and neglect by the hands of their guardians, caregivers, families and parents. The reality of child abuse and neglect is not a new phenomenon. Unfortunately, the rise of such injustice is becoming more prevalent. The magnitude of this problem is overwhelming to many professionals such as law enforcement, social workers, teachers and doctors. Throughout society child perpetrators have a long list of traceable history of problems, disputesRead MoreThe Importance Of Safeguarding Children And Young People1585 Words   |  7 Pagesand it is our job as adults to ensure this is carried out. We are responsible for protecting them and keeping them from harm. It is our duty to protect them whilst they are at school, but also follow up any concerns we have with regards to things happening outside of school. This sh ould be fully stated in the school’s child protection and safeguarding policies. Governors, as well as parents should be made of aware of these policies and staff should be fully trained in this area. A safeguarding policyRead MorePreventing Child Abuse By Donna J. Stone984 Words   |  4 Pages Prevent Child Abuse America is one of my top list organizations that makes a really big difference to preventing child abuse. The Prevent Child Abuse America is the organization founded in 1972 by Donna J. Stone. Their mission is â€Å"to prevent the abuse and neglect of our nation s children.† This organization helped and saved many innocent lives who suffered from abuse. They offer children to be able to stand again and seek better opportunity despite of being a victim of child abuse. They have

Medea Vs Medea - 1233 Words

Who is Medea? Many famous pieces of literature end up being turned into some sort of movie or any other form of cinematography. Whether the story was written in 2016 or 431 B.C.E it does not matter as long as viewers end up being entertained. This is the case with director Jules Dassin, who made a movie based on the poet Euripides’s well-known tragedy Medea. Tragedies were a type of play that ancient Greeks would write/perform that involved mysteries and conflict based on a death of a character or a conflict that leads to the death of a character. Ironically the movie A Dream of Passion is about an actress (Maya) and her journey to be Medea in a play based on what Euripides wrote 2448 years ago and not the literal play itself. Both pieces†¦show more content†¦This is the defining part of the play on who Medea is; someone that creates her own fate and disprove expectations. Which is what led her to the conclusion of killing her own children, knowing that this will hurt Jason the most, even over being murdered. Because men primarily care about family lineage and Medea ended Jason’s family forever with this heinous act. All these events portray Medea as a fearsome sorceress that will not tolerate being taken advantage of. Her traits of power and strength come during the scene when she is about to kill her children and is indecisive; but in the end her anger towards Jason overpowered her love of the children and she murders them. In the last scene of the play when she is above Jason in a godly chariot pulled by snakes the audience gets a sense of her cleverness and how she is different from other female characters. She will not risk being captured and was always two steps ahead of Jason the whole time. This is far different than what is usually expected, because the hero is defeated by a woman and she leaves without any sort of punishment. Medea as described in this play is a powerful/revengeful sorceress that outwitted her husband and manage d to escape punishment for filicide. In the movie, A Dream of Passion Medea is a much more complex character, because she is characterized through many characters instead of just one. The movie revolves around an actress named Maya whoShow MoreRelatedEssay on Jason vs Odysseus937 Words   |  4 PagesArtful VS Artless Both famous heroes from antiquity, Jason and Odysseus have much in common and just as much not. It has been said that The Voyage of the Argo, written centuries past The Odyssey, is an imitation or some form of plagiarism of the primary epic poem of ancient Greece. I like the other train of thought; it is more an acknowledgement or tip of the hat, so to speak, specifically to The Odyssey. Both tales center on a hero and a fantastic voyage. Jason was less the virtuous demi-God weRead MoreThe Power of Fate vs. Free Will in Medea and Macbeth1850 Words   |  8 PagesThe Power of Fate vs. Free Will in Medea and Macbeth Throughout both Medea and Macbeth, there is a clear and heavy presence of the gods. This begs the question, are the characters in charge of their own destiny, or are their fates already written? Fate is described as â€Å"that  which  is  inevitably  predetermined;  destiny.† It can be said that it is the gods who are in charge of creating the character’s fates. In both Medea and Macbeth, there is a common theme of placing too much trust into fate, ratherRead MoreAnalysis Of Medea And The Bacchae 1325 Words   |  6 PagesIn Euripides’ plays, Medea and The Bacchae, binary oppositions are present, such as the opposition between man and god, foreigner and citizen, and men and women. Binary oppositions are opposing terms that are put head to head in a piece of literature to show contrasting ideas (Marvin, 1). Binary oppositions can also be â€Å"good vs. bad,† such as in the case of man and god. The first binary opposition that is present in both plays is man and god. Marvin describes binary oppositions as being againstRead MoreBinary Oppositions Vs. Evil1190 Words   |  5 Pages Have you ever tried to examine a piece of writing? Did you see a connection between characters, plots, themes? One thing you might not have noticed is binary oppositions. Now all readers will see some universal oppositions such as good vs. evil, but as Corey Martin said in his paper there are many oppositions in literature, some are noticeable, some are not. Now why would a reader want to look for binary oppositions in literature? Quite simply binary oppositions add some familiarity to the workRead MoreMedea and Othello1559 Words   |  7 PagesTwo tragedies from two different time period, Medea and Othello show similarities and differences in their characters, story plots and settings. Euripedes’ Medea written in the classical period and Shakespeare’s Othello written in the romant ic era, the two tragedies shows different feel of what tragedies are. First of all, the most obvious difference between these two play is how Medea shows unities (time, place and action) whilst Othello has none. It’s clearly shown in the first scene, as soonRead MoreOedipus versus Madea675 Words   |  3 PagesOedipus vs. Madea Greek mythology is the body of myths and teachings concerning the gods, goddesses, and heroes, and the world. It was the religion in ancient Greece, and the only one that they likely practiced, similar to how we practice religion today. Myths are thought to be present so that we can understand the nature of what a myth is. An important function of myths is to maintain natural and social order. Although the creation myth begins with Chaos, the story works to provide a specificRead More Aristotle’s Elements of Tragedy1473 Words   |  6 Pagessubjects Aristotle has influenced include: logic, physics, government and poetry. Aristotle’s study of poetry mainly focused on the elements to a good tragedy. Some of his elements have been used in Greek tragedies and modern movies. The Greek play, Medea, and the modern movie, No Country for Old Men, use elements from Aristotle philosophy, while using similar and different techniques but both achieving an effective tragedy. In Aristotle’s book, Poetics, he defines tragedy as, â€Å"an imitation of an actionRead MoreEuripides : Feminism Vs Misogynist 1422 Words   |  6 PagesEuripides: Proto Feminism Vs Misogynist At the time of writing Medea in ancient Greece it was the complete norm for men to be incredibly misogynistic sexist, and although there are many that say otherwise, Euripides falls under the same category as the men of the time. Scholars, professors, and students alike proclaim that Euripides was one of the first few men who would be considered a feminist, a â€Å"champion of woman’s equality† (Wright 7), because of his writing of Medea, a play which depictsRead MoreGreek vs. Roman Theatre Essay3174 Words   |  13 Pagesbased off mythological events. Unfortunately, this had lead to many speculative accusations and criticisms, as is the case with Senecan tragedies versus their Greek counterparts. Senecan and Greek interpretations of the plays Oedipus, Agamemnon, and Medea bear similar themes, being the inescapability of fate and dikà ª, and the lack of clarity between right and wrong. Nevertheless, they differ culturally, politically, and philosophically due to the differences in society as well as the eras in which theRead MoreNegative Attributes of Old Society Essay1841 Words   |  8 PagesSocieties Starting out, you have to compare the negatives of the Polis from Medea to the negatives of the â€Å"romanitas† from Ovid. There were many negatives that we saw and read about in the book of Medea. The main negative was the state power. Of the state power there was the Bureaucrats, Politicians and the Lawyers. These three groups of people had the entire control over what would happen in their society. Even though Medea was a very loyal woman to her husband Jason, she resented the state power

The Role the Uppsala Model-Free-Samples for Students-Myassignment

Question: Discuss about the Uppsala Model of the Internationalization of the firms. Answer: Introduction: The report gives an overview of the Uppsala Model of Firm Internationalization. In order to do this, the report discusses about initial proposal of the Uppsala Model. There is also mention about how it helps in explaining the internationalization process with the help of four stages. The report also gives us an overview of the two versions of the Uppsala Model, where the older version focuses on the uncertainty level of the market whereas the newer version focuses on relationships and networks. The report in order to explain the internationalization process puts forward the state side variables according to both the versions, There is also mention of the change side variables based on both the versions. The report also discusses about the network perspective of the new Uppsala Model. Further, the report also takes examples to explain the extent to which the Uppsala Model contributes in explaining the internationalization process. Uppsala Model of Firm Internationalization The first proposal of Internationalization of an individual firm on an incremental basis made by the researchers of Uppsala University of Sweden and considered as the Uppsala Model of firm Internationalization. The Uppsala Model depends on incremental decisions, the successive steps of which depend on learning and acquisition of knowledge on the foreign market and operation (Vahlne and Johanson 2013). The Uppsala Model of Firm internationalization process has four stages that explain the impact of the current environment of the firm on the perception effect of learning and opportunity. The four stages includes export activities not undertaken regularly, export through independent representatives, sales subsidiary and manufacturing or production. Most authors consider the model dynamic since the result of a single process serves as the input for the processes of the next step that will provide input for the upcoming process and the process continues. However, the circular relationship that exists between the concepts makes a statement that the process does not indicate a beginning or end. Thus, the Uppsala Model ensures in making a distinction between the state and change variables where each of them identified to have two aspects. There are however two versions of the Uppsala Model, one is the older version and the other is the newer version. The old Model focuses on specific firms and the activities it has in the foreign market and the level of uncertainty in the market, the new model puts more focus on networks and relationships (Shane 2012). Figure: The Internationalization Process Model Source: (Johanson and Mattsson 2015) The State Side: The state variables in the original model refer to the aspects that have a fixed nature on a temporary basis that refers to the present position or situation. However, since the process of internationalization take place within the network of the firm therefore, the current position of the network forms an important aspect. Based on the previous version of the model, this aspect only referred to market commitment (Costa e Silva et.al 2012). However, the updated model put forward an argument that market commitment was a narrower concept so the model made an inclusion of the current relations of the firm. These relations characterized by commitment, trust and level of knowledge. Thus, within this position, the firm can not only seize opportunities of the market but also develop knowledge. The second aspect of the state variables focuses on the opportunities and knowledge. Knowledge refers to the present knowledge on the foreign market within the firm. However, this knowledge is critical for recognizing opportunities (Zhu, Wittmann and Peng 2012). However, according to the present Uppsala Model a firm is able to recognize the opportunities that lie outside the boundaries in the context of network. Thus, the knowledge of internal capabilities is important as resource knowledge within the entire network. The Change Side: The change variables in the original model refer to the aspects of the change that included current as well as committed decisions. The term relationship added to commitment decision for clarification of the firms decision on further commitment of relationships within the specific country. However, the updated model has replaced the current activities through trust building, creation and learning. The model considers the current activities as important but more focus is on the outcome of current activities (Figueira de Lemos 2013). However, experiential learning has been part of both the versions of the model though there have been additions on the various learning processes on the newer version. This remains as the most important form of learning. Trust building finds an importance in the newer version with the addition of the network view. Thus, there should be a presence of mutual trust for network or relations to be rewarding. This implies every aspect of internationalization pro cess remains interlinked. An international firm gathers knowledge based on its current network position. On the other hand, the firms ability in perceiving opportunities depending on which relationship commitment decisions made depends on the entire amount of knowledge. The decisions taken again leads to the trust building, creation and learning of the firm that will enable the firm in forming a newer position with the passage of time. Thus, the cycle of events and actions leads to the understanding of the internationalization process of the Uppsala Model thereby starting with high uncertainty and low commitment that increases on an incremental basis with the increase of knowledge. The Network Theory within the Uppsala Model The perspective of Network added to the original version of Uppsala Model because of increasing globalization, communication and new information technologies. However, the entry mode and the choice of country depend on the position and network of the firm (Teece 2012). According to the updated version of the model, business environment referred as an international network of relations because of the fact that the boundaries between markers and firms remained vague in the last decades. There has been instances when companies become a part of various networks and is linked in various ways that either differ in closeness and complexity compared to other firms. Thus, for ensuring success in the overseas market it is very necessary for the firms to form a strong network. Therefore, the relations of a firm created through social engagements with other existing firms where the concerned firm gets involved through sequential and interactive development. Thus, with the evolution of the relati on the firm is able to not only accumulate knowledge but also trust. Thus, through participation in networks firms are not only expanding their knowledge but also reducing uncertainty. The older version of the Uppsala Model, commitment and uncertainty are the two determining factors that defines the risk level associated with market entry which is also the fundamental aspect of the newer version. However, uncertainty defines the lack of knowledge of the firm about the present market and commitment reflects the resources invested by the firm in the foreign market (Hilmersson and Jansson 2013). The firm is not only risking but also loosing these resources through investment and operation of such an uncertain market. Thus, through changing the level of commitment and market knowledge a firm can have an impact on its risk level. Therefore, the relationship between the factors determined by the following formula: R= U x CR where, R represents total associated risk, U represents uncertainty faced and C represents commitment. In the early version of Uppsala Model for internationalization of firm, uncertainty depends on psychic and physical distance between the foreign and the home market. The physical distance however refers to the distance in geographic terms between both the markets while psychic distance refers to the all the factors responsible for prevention of information flow from and to the foreign market (Hutzschenreuter, Kleindienst and Lange 2014). These factors include education, language, culture and industrial development. However, with the introduction of the network perspective into the model, the focus on psychic factors reduced and the importance of being a part of the knowledge accumulation network increased. Explanation to what Extent Uppsala Model Helps in Understanding Internationalization Process of Firms The expansion or internationalization of a firm according to the Uppsala Model depends on the psychic distance that determines the entry to the foreign market that is not only familiar but also closer to host country (Devinney 2013). The psychic distance however depends on factors that include language, education, culture, business practice and industrial development. Thus, the spread of international operations geographically depends on the cultural proximity and geography of the foreign countries. However, in terms of modes of entry, the incremental expansion for market commitment defined by the initial entry in a foreign market through a commitment mode that is followed by higher levels of commitment in the market. On a similar basis commitment based on the level of ownership correlates with psychic distance where entry mode involves low ownership in the market with greater psychic distance from the home country (Johanson and Mattsson 2015). The Uppsala Model of firm internationalization has substantial attention and appeal because of its largely intuitive nature, simplicity and evolutionary learning perspective that leads to an attractive framework. Thus, in order to explain the extent of Uppsala Model in the internationalization process of firms, multinationals from textile or electronics industry selected (Jiang et.al 2012). Three firms examined each from textile and electronic industry in Taiwan. These firms started as suppliers then transformed into original manufacturers of equipments and finally ventured into the manufacturing activities in the home country. In case of the Taiwanese firms chose the global market of China because of lower psychic distance considerations. However, in the global market most of the firms acted as original equipment suppliers and continued to expand in the overseas market that supported the investment pattern put forward by the Uppsala Model (Pierce and Aguinis 2013). Thus, the Uppsala Model helped in the identification of two unique decisions, the first being the choice of country and second being the way of entry in addition to considering how the choices gets determined through psychic distance (Kolstad and Wiig 2012.). While discussing internationalization in the perspective of Uppsala Model, the focus was mainly on how the firms started its manufacturing across the borders. However, traditional business practice enabled the firms in utilizing the sister concern for undertaking the manufacturing facilities abroad before the establishment of the facilities for their own manufacturing (Poulis, Poulis and Plakoyiannaki 2013). This kind of joint ventures were a part of the predictions of the Uppsala Model. There were instances when firms neither went through all the stages nor the safest mode of entry ensured did they ensure the safest entry modes when psychic distance remained high. Thus, the firm that leapfrogged stages experienced international ization. In the context of Uppsala Model for internationalization, if one of the textile firms of Taiwan started finishing and dyeing firm for the customers then it would have to make an investment that enhanced its capacity (Mura and Gaparkov 2014). As per the upgraded model, if the textile firm instead of investing in capacity invested in network building with the established suppliers that had excess capacity. This helped the Taiwanese company in better internationalization with the help of the network perspective of the Uppsala Model (Kuivalainen et. al 2012). Conclusion: The report by explaining the role the Uppsala Model plays in the internationalization process of firms. In doing so, an example of a textile industry in Taiwan is drawn. Thus, based on the Uppsala Model the internationalization decision examined in two parts, the first is the choice of the market and the second refers to the mode of entry. However, observation from the discussion is that the country choice and the mode of entry get determined with the help of psychic distance. Thus, internationalization of firms according to the Uppsala Model passes through different investment stages that begins with export and ends with owning manufacturing subsidiaries in countries. A firms entry into another country for manufacturing is examined and anticipation was made that the choice of the country would be determined by psychic distance and networking. The report also gives a descriptive analysis of the Uppsala Model of Internationalization based on the four stages. In addition, there has bee n a mention of two version of the Uppsala Model that accordingly explains that state side and change side variables respectively References: Costa e Silva, S., Pacheco, E., Meneses, R. and Brito, C., 2012. The importance of second-hand knowledge in the revised Uppsala model: can European textiles producers export to China?.Journal of Global Marketing,25(3), pp.141-160. Devinney, T.M., 2013. Is microfoundational thinking critical to management thought and practice?.The Academy of Management Perspectives,27(2), pp.81-84. Figueira de Lemos, F., 2013.A political view on the internationalization process(Doctoral dissertation, Uppsala universitet). Hilmersson, M. and Jansson, H., 2013, May. Reducing uncertainty in the emerging market entry process: on the relationship among international experiential knowledge, institutional distance, and uncertainty. American Marketing Association. Hutzschenreuter, T., Kleindienst, I. and Lange, S., 2014. Added psychic distance stimuli and MNE performance: Performance effects of added cultural, governance, geographic, and economic distance in MNEs' international expansion.Journal of International Management,20(1), pp.38-54. Jiang, K., Lepak, D.P., Hu, J. and Baer, J.C., 2012. How does human resource management influence organizational outcomes? A meta-analytic investigation of mediating mechanisms.Academy of management Journal,55(6), pp.1264-1294. Johanson, J. and Mattsson, L.G., 2015. Internationalisation in industrial systemsa network approach. InKnowledge, Networks and Power(pp. 111-132). Palgrave Macmillan UK. Kolstad, I. and Wiig, A., 2012. What determines Chinese outward FDI?.Journal of World Business,47(1), pp.26-34. Kuivalainen, O., Sundqvist, S., Saarenketo, S. and McNaughton, R., 2012. Internationalization patterns of small and medium-sized enterprises.International Marketing Review,29(5), pp.448-465 Mura, L. and Gaparkov, V., 2014. Penetration of small and medium sized food companies on foreign markets.Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis,58(3), pp.157-164. Pierce, J.R. and Aguinis, H., 2013. The too-much-of-a-good-thing effect in management.Journal of Management,39(2), pp.313-338. Poulis, K., Poulis, E. and Plakoyiannaki, E., 2013. The role of context in case study selection: An international business perspective.International Business Review,22(1), pp.304-314. Shane, S., 2012. Reflections on the 2010 AMR decade award: Delivering on the promise of entrepreneurship as a field of research.Academy of Management Review,37(1), pp.10-20. Teece, D.J., 2012. Dynamic capabilities: Routines versus entrepreneurial action.Journal of Management Studies,49(8), pp.1395-1401. Vahlne, J.E. and Johanson, J., 2013. The Uppsala model on evolution of the multinational business enterprisefrom internalization to coordination of networks.International Marketing Review,30(3), pp.189-210. Zhu, Y., Wittmann, X. and Peng, M.W., 2012. Institution-based barriers to innovation in SMEs in China.Asia Pacific Journal of Management,29(4), pp.1131-1142.

Overcoming Struggles as a Slave free essay sample

Amanita faced many struggles throughout the novel The Book of Negroes by Lawrence Hill, in which she overcame them, thus shaping her into a wise and strong person by the end of the book. She adapted to many drastic and immediate changes throughout her journey which includes her witnessing her village being destroyed, the voyage on the Atlantic Ocean from Africa to North America, and accepting the fact that she was a slave and overcoming it. Amanita was born in Baby in Africa; she was raised by two loving parents and ad many friends such as Bombay and Checker, who were with Amanita for some parts of her story. Amanita learnt many things from her parents which contributed to her survival in the new world. Her moms teachings in childbirth aided Amanita and helped make an effect in her life. My mother taught me how to reach inside a woman- after coating my hand with warm oil and touch in the right spot to tell if the door was suitably 23). We will write a custom essay sample on Overcoming Struggles as a Slave or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Mantiss father educated her as well as they had private lessons together on how to pray in Arabic. The simple life of Amanita came to a short end when ere village was destroyed and seeing her people kidnapped and murdered by men, who had the same faces like hers, but with no facial carvings (23).Amanita even witnessed her mother and father being killed, l saw the blood in the moonlight, angry and dark and spilling fast (38). Amanita had no choice to escape from the kidnapping and was placed in a coffee led by many guards. During this time, Amanita met Checker who turned out to be her husband later on in the book. Along the journey, Amanita developed privileges through Checker so that she can be free from the coffee. However, privileges like those did not mean that she was free to go.Eventually, her coffee reached the port of Africa and was soon to be shipped away to America. This was a very devastating time for Amanita but this event was the first of many struggles she had to go through in order to survive. Amanita was brought up by parents from two different villages. Her father was a Full so his language was Fueled. Amanita mother was Banana, so she spoke Panamanian. Since Amanita was able to learn to both Fueled and Panamanian she was more useful when she was on the ship.Mantiss stay along with many other of her home Landers on the ship was a long and cruel journey across the Atlantic Ocean. Being stuck in the bottom of the ship with hundreds of slaves created a disgusting stench (90), which Amanita could not stand. Through luck, a tuba man discovered Amanita that she was able to deliver babies. The man, who was later known as the medicine man was impressed of Mantiss work and made her his assistant. This allowed her to stay with the medicine man instead of the slaves and have an easier time on the ship compared to the other slaves. She easily adapted to this as it was much better than it was in the bottom of the ship. Amanita came up with the concept You help me, and I help you (91) with the medicine man which he compromised. While they were at sea, many slaves as well a few sailors died. When someone on the ship died, the tuba would throw the body overboard with no respect of a proper ceremony, the dead were shown no respect (1 17). The voyage across the Atlantic was not a luxury cruise for Amanita, but she managed to gain privileges that many slaves in the ship did to possess.After her long journey at sea, Amanita was taken to a plantation in South Carolina where she met people who helped her adjust to the role as a slave. She was taken to an Indigo Plantation run by a man named Robinson Appleby. At this plantation, she was forced to do labor outside the fields and whatever command she was asked to do. At first, it was hard for Amanita to adjust to a whole new lifestyle in a plantation. With the lack of respect, Amanita was hit by Appleby. Amanita was saved from near death by a woman named Georgia.Georgia was basically Mantiss guardian, teacher and healer. Georgia taught Amanita how to speak properly to her slave owners and white people and how she can speak to other black people. l came to see that she was teaching me two languages. (1 83), There was the language that Georgia spoke when alone with the Negroes on the plantation, and she called that Gullah there was the way she spoke to Robinson Appleby or to other white people, and she called that English (183). Amanita also came across an overseer named Named, who was a Muslim.Mantiss parents ere Muslims and she learned some prayers in Arabic. Once Named found out that Amanita could say prayers in Arabic, Named secretly educated her privately at his home. This later affected her greatly because Amanita was more educated than other slaves. The two characters of Georgia and Named helped Amanita in a way that helped her overcome the true hardships of a slave. Amanita was then bought by a man named Solomon Lined; he was a lee who thought she was skillful and had a lot of potential. Lined was considered to be a nice owner who let Amanita read and write openly.With he privilege of this, Lined asked Amanita to give some of her earnings to him, You will work in the mornings on my books, keeping accounts and when you are not busy with that, you will start catching babies. With what you earn from that, you are going to start paying me ten shillings a week (Hill 283). Amanita slowly overcame belonging to an owner as she ran away from Lined which made her free. Overcoming the title of being a slave was not easy for Amanita; the motivation of reuniting with her family kept her going each day hoping she will see Checker and her two daughters.As an old woman nearing the end of the book, she finds herself crossing the Atlantic Ocean one more time to England to present the account of her life so it may help abolish the slave trade. Amanita has been through a lot. She has accomplished so much that she does not need to cross no bridges and board no ships, but stay here on solid land (657). With each and every obstacle she faced, she managed to get through it with the help of the people around her and her courage to overcome anything.

The Rhetorical Analysis Nuclear Wastes Challenges

Analysis of McDonald’s Corporation The WritePass Journal

Analysis of McDonald’s Corporation Abstract Analysis of McDonald’s Corporation , total revenues reached USD$ 27.5 billion. This is a 2% growth from its 2011 figure. Based on data for the past six years, the company had the highest growth rate in 2010-2011 at 12%. However, the company experienced a steep decline the following year, with growth rate at only 2%. Table 1. McDonald’s 6 Year Summary (Millions) Dollars in millions, except per share data 2012 2011 2010 2009 2008 2007 Company operated sales 18,603 18,293 16,233 15,459 16,561 16,611 Franchised revenues 8,964 8,713 7,842 7,286 6,961 6,176 Total revenues 27,567 27,006 24,075 22,745 23,522 22,787 Table 2. McDonald’s 6 Year Percentage Growth Year on Year Percentage Growth 2011-2012 2010-2011 2009-2010 2008-2009 2007-2008 Company operated sales 2% 13% 5% -7% 0% Franchised revenues 3% 11% 8% 5% 13% Total revenues 2% 12% 6% -3% 3% 2.Industry Overview and Competitive Environment McDonald’s operates in the fast food industry, which involves selling foods and beverages for immediate consumption either within the retail premises or as â€Å"take away.† The market may be categorized in to the following segments: QSR (Quick Service Restaurants), Leisure Locations, Mobile and Street Vendors, and Takeaways. In 2011, the global fast food market grew by 6.8%, reaching USD $253 billion in total value. The compounded yearly growth rate from 2007 to 2011 was at 5.2%. QSR is the most lucrative segment, generating over $167.8 billion in revenues; which is equivalent to 66.4% of the total market value (Research and Markets, 2013). McDonald’s, together with other players such as Burger King, dominate the burger segment (Reynolds, 2013). The market is comprised of many independent restaurants, as well as large chain outlets. To a reasonable extent, competition is intensified by the low entry costs and the ease with which already established companies can increase volume or grow outlet numbers. Within the restaurant industry, players focus more on fast food where profitability is dependent on high turnover activities. The degree of price competition is usually high within this industry with many companies, including McDonald’s, focusing on the same target market. Competitors range from fast food restaurants, traditional fish and chips outlets, coffee shops, and other fast food businesses (Brotherton, 2012). Key competitors to McDonald’s are other similarly large and well-established global fast food chains such as Burger King, Wendy’s Co, and Yum Brands. Although it is not actually a fast food chain, Starbucks is also considered as a major competitor of McDonald’s due to its immense popularity, especially in the US. McDonald’s McCafe chains are considered as more of a competitor to Starbucks. Table 2. Profile of McDonald’s Top Competitors Competitor Profile Burger King Corporation  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Operates over 12,174 fast food outlets in the US and has others in over 76 countries across the world  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Has 1,387 company restaurants as well as 10,787 independent franchises Domino’s Pizza Inc.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The leading pizza delivery firm in the US  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It runs a network of about 8,999 outlets, both franchises and company-owned stores in US’s 50 states and other 60 world countries. Starbucks  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A global coffee company based in the US  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is the largest coffee shop chain in the world with over 20,800 stores in 62 countries Wendy’s Co.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Wendys/Arbys Group, arose from a merger between Wendys International and Triarc Companies  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Wendys/Arbys group is a popular quick service restaurant operator, franchising the Wendys and Arbys brand names within the US and Canada.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The total number of franchises for this group is over 10,000. Yum Brands Inc.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Yum runs several branded restaurant chains including Kentucky Fried Chicken, Pizza Hut and Taco Bell  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In total, it has over 39,000 restaurants spread in over 125 countries. Source: Key Note, 2012 Figure 1. Market Share of Fast Food Chains in the US (2006-2011) 3. Market Entry Strategy Historically, McDonald’s has experimented with a variety of market entry strategies (Hendrikse, 2008). Currently, some of the outlets are run by the company, while most of them (more than 26,000 outlets) are franchises. McDonald’s franchise arrangements comprise conventional franchise engagements, developmental license arrangements, and foreign affiliates. Of all franchises, the corporation runs 19,279 conventional franchisees, 3,574 affiliates and 3,485 developmental licenses (McDonald’s, 2013). Currently, McDonald’s is one of the biggest franchisors in the world. The company has implemented a comprehensive framework for engaging, training, and monitoring its franchises to make sure that they abide by McDonald’s’ Values, Quality, Cleanliness and Service plans (Moschandreas, 2000). These franchisees are required to pay a fixed fee plus a certain percentage of the generated revenues. They operate basically as independent entities within a national brand structure where they purchase various inputs from the approved contractors and also determine their own prices. The first international market expansion experiment by McDonald’s was to establish an outlet in the Caribbean with limited supervision by the company. After the failure of this first attempt, the firm experimented with a joint venture strategy in Netherlands. In this experiment, the local stores involved replaced the usual McDonald’s menu offerings with based on local preferences. The company decided to abandon its old strategy where stores would be run by local entrepreneurs and instead engaged a combination of both local and expatriate partners (Marketwatch, 2005). Unfortunately, the result was disastrous; forcing McDonald’s to revise its entry strategy. This made way for the second phase of entry, which was centred on adapting versus changing local culture. Despite some initial failures, McDonald’s continued to experiment with market entry strategies in foreign markets. For example, in India, the company established as a 50-50 joint venture partnership. This arrangement was between McDonald’s USA and two other Indian businessmen, Vikram Bakshi and Amit Jatia, who owns Connaught Plaza Restaurants and Hard Castle Restaurants respectively (Gerhardt et al., 2012). The joint venture partnership was different from McDonald’s usual franchise business model but it was seen as the best way to successfully enter India’s highly diverse and complex restaurant industry. 4. McDonalds Global Marketing Strategy The marketing mix is a framework consisting of the basic, strategic components of a firm’s marketing plan. The components are referred to as the 4P’s denoting product, promotion, place, and price (Chon et al., 2012). Marketers decide the right mix to use where they can alter the final product or service offerings to customers by varying the components of the mix. This section analyses McDonald’s marketing mix to find out what the foodservice retailer has done to position its products in the market. 4.1. Product Product is probably the most important element of McDonald’s’ marketing mix. The company has tightly controlled its products’ quality so as to induce demand from the target market (Verma, 2012). With the support of the other elements, McDonald’s has managed to develop a broad product portfolio to attract a broad market segment. The company’s products are planned carefully, considering aspects such as quality, design, shape, brand name, services, size, services, and packaging. McDonald’s also oversees the operations of all its restaurants to guarantee uniformity of standards in product quality and services offered.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An important matter when it comes to international marketing relates to how a firm adapts its products across national boundaries. McDonald’s, like many other internationally recognized brands, uses standardization to ensure that its products appeal to a wide audience. This is a very i mportant marketing aspect because the company must ensure that its global brand is preserved. Therefore, McDonalds restaurants across the word offer a substantially standard menu. However, according to Thomadsen (2007), some variations are necessary to make sure that the different needs of consumers in different regions are addressed. As such, McDonald’s has made effort to adapt some of its products to some markets. This is necessary because consumers in different areas have diverse needs, tastes and preferences, and different consumption and buying habits. A good example of McDonald’s adaptation strategy is the Indian market where the company, on top of trying to market its international brand, has made several modifications to its products to make sure that they are suitable for Indian consumers. The Indian market consists of a large number of vegetarians. Therefore, the company found it necessary to modify its product offerings to cater to this market segment. This led to the introduction of vegetarian foods such as McAloo Tikki and McVeggie Burgers. The company has made sure that the separation of the two food categories (vegetarian and non-vegetarian) is maintained. Also, in India where cows are considered sacred, burgers are either fish or chicken in instead of beef (Armstrong Kotler, 2005). McDonald’s constantly innovates its product offerings based on the changing needs and preferences of its customers (McDonald’s, 2013). Additionally, intense price competition increases McDonald’s motivation to differentiate itself from other industry players. Applying a differentiation strategy can help a company to control price competition to some extent (Thomadsen, 2007). It can be surmised that McDonald’s is not a global retailer of exclusively American food because it offers modified menus to suit different regions. The brand and the format are globally consistent; however, certain customer-oriented components like individual menu offerings and service personnel are tailored to suit local preferences. 4.2.   Price Price is another very important element of a marketing mix. This refers to the amount that consumers are required to pay so as to obtain products and services. McDonald’s has always been dedicated to providing quality food products for reasonable prices (Datamonitor, 2012). Therefore, the company has developed a pricing structure to support this objective. Historically, the company has had several value bundling and pricing tactics such as Combo meals, Happy Meals, Family Meals, and others. The dollar menu is one of the most significant price strategies adopted by this firm. 4.3.  Place Another very important element of McDonald’s marketing strategy is place. In general terms, place refers to the mechanisms (distribution, intermediaries or channels), which enable the firm to supply its products to the final consumers (Thomadsen, 2007). McDonald’s has strategically situated its outlets to make sure that customers have easy and convenient access to its products. The best example is the United States where the walking distance to a McDonald’s outlet averages three minutes. In smaller market regions, McDonald’s locates it outlets close to the market centre; while in large markets, it chooses locations which are on the opposite sides of the market. Compared to its closest competitor, Burger King, McDonald’s locates outlets closer to optimal central locations. In a nutshell, McDonald’s is all about convenience (Datamonitor, 2010). 4.4.  Promotion In a marketing mix perspective, promotion encompasses the various marketing communication modes that McDonald’s uses to communicate information about its products in order to generate positive response from its consumers (Mishra, 2009). McDonald’s devotes a vast amount of money to global advertising, with the aim of promoting its image. It has used several advertising formats such as print publications, billboards, radio, television, and the internet. In order to increase awareness and create a lasting image in the minds of its target market, McDonald’s has creatively employed slogans such as: â€Å"It’s a good time for the Great Taste of McDonald’s† â€Å"Food, Folks, and Fun† â€Å"We love to see you smile† â€Å"I’m Lovin’ it† McDonald’s strives to position itself as a fun family restaurant and has implemented several tactics to achieve this goal. A very effective strategy that has enabled the company to differentiate itself from other companies is invention of the Ronald McDonald character. This character was invented to symbolize the company and has become a recognizable figure. The show â€Å"The Wacky Adventures of Ronald McDonald,† produced under the sponsorship of the company, is an outstanding promotional strategy that leaves every kid craving the McDonald’s experience (McDonald’s, 2013). The company also positions itself as a family fun restaurant by setting up play areas in its outlets. With the use of various strategies, McDonald’s has built a strong image. This has greatly helped the company not only to grow but also to stave off the competition (Chon, Pizam, Mansfeld, 2012). 5. McDonald’s Corporation has always been determined to remain ahead of competition. Its international marketing strategy employs several tactics, which has enabled the company to emerge as one of the market leaders in the fast food restaurant industry. The success of a business greatly depends on the effectiveness of the strategies it adopts. McDonald’s’ strategies have proven to be effective as evidenced by the level of success that the company has achieved to date. The initial strategy for the company involved taking standardized American practices to other parts of the country. The initial resistance and failures that it experienced forced the company to change their strategy and instead adapt itself to the different preferences of its target market. References Armstrong, G. Kotler, P., 2005. Marketing: an introduction. London: Prentice Hall. Brotherton, B., 2012. International Hospitality Industry. Burlington: Routledge. Chon, K.S., Pizam, A. Mansfeld, Y., 2012. Consumer Behavior in Travel and Tourism. Madison Ave, New York: Routledge. Daley, J., 2013. Do you want truffle fries with that? Entrepreneur, 41(1), pp.124-29. Datamonitor, 2010. Mcdonalds Corporation SWOT Analysis. London: EBSCO Datamonitor. Gerhardt, S., Dudley, D. Hazen, S., 2012. Franchising and the Impact of McDonalds. Journal Of Management Marketing Research, 10, pp.1-10. Hendrikse, G., 2008. Strategy and governance of networks: Cooperatives, franchising, and strategic alliances. Heidelberg: Physica-Verlag. Key Note, 2012. Fast-Food Home-Delivery Outlets Market Report Plus 2012. [Online] Available at: keynote.co.uk/market-intelligence/view/product/10636/fast-food-%26-home-delivery-outlets/chapter/1 [Accessed 9 March 2013]. Marketwatch, 2005. Company Spotlight: McDonalds Corporation. Marketwatch: Global Round-Up 4, no. 12, pp.78-83. McDonald’s, 2013. Company Profile. [Online] Available at: aboutMcDonald’s.com/mcd/investors/company_profile.html   [Accessed 9 March 2013]. McDonalds, 2013. McDonalds USA Ingredients Listing for Popular Menu Items. [Online] Available at:   Ã‚  http://nutrition.McDonald’s.com/getnutrition/ingredientslist.pdf   [Accessed 9 March 2013]. Mishra, P., 2009. Sales management: Keys to effective sales.. New Delhi: Global India Publications. Moschandreas, M., 2000. Business Economics. London: Thomson. Research and Markets, 2013. Fast Food: Global Industry Guide. [Online] Available at: researchandmarkets.com/reports/564112/fast_food_global_industry_guide [Accessed 9 March 2013]. Reynolds, J., 2013. McDonalds runs ad to knock rival Burger King. Marketing Magazine, 25 January. Thomadsen, R., 2007. Product Positioning and Competition: The Role of Location in the Fast Food Industry. Marketing Science, 26(6), pp.792-804. Verma, H.V., 2012. Services marketing: Text and cases. New Delhi: Pearson Education. Wendys, 2013. The Wendys Company. [Online] Available at:   aboutwendys.com/Our-Company/   [Accessed 9 March 2013].

Authentic Assessment Case Study Example | Topics and Well Written Essays - 2500 words

Authentic Assessment - Case Study Example This customer-centric approach has led them to a huge success in the consumer goods market. Since last decade, P&G has adopted this strategy to focus on fulfilling the needs of consumers. For this they have come up with innovative products and services that helped people improve their living standards. P&G no more believes in providing expensive products and serving the higher economy classes, they have been strongly focusing on the BOP markets from last many years. Innovation has definitely been the key to success for this company. From realizing the need to have hygienic diapers for children to creating cheaper razor blades for the lower income group to producing greener products; they have innovated and served the market. As mentioned in the case, the company's value and sense of purpose is: "Invoke the heart and care about human needs, the strategy seems to say, and the money will follow." Bob McDonald wants to take this even further. He believes that caring about human needs com e first and cash inflow will definitely follow. The first step is to care about the human needs and improving their lives. Previously, the customer-centric approach was just being practiced in a few parts of the world, and in fewer segments. Bob wants P&G to exist as the leading FMCG in every part of the world, touching lives of various consumers belonging to different demographical areas, and having different lifestyle. He also wants to bring newer products to make the lives of consumers better and serving them completely. With globalization, technological innovations, and international competitions; there is a huge need to innovate and fulfill the needs to consumers in every way possible. Bob has the same vision. He wants to identify the needs of consumers, and fulfill these needs by providing products and services that give them superior value. With this vision and purpose, there is a strong need to change and evolve the culture. P&G's culture varies from country to country. Alth ough the company has a strong culture, there are always improvements required. For their business to grow and to touch more lives in the world there is a need to have very strong core values embedded in everywhere it operates. These core values would ensure that every employee of P&G, whether s/he is in USA or China or Africa or any other part of the world, knows these core values by heart and live by them. Great companies always change their culture according to the needs. No company has the perfect corporate culture. Therefore there is a need to evolve, improve and get better. There are some traditional and conventional practices that still take place in many parts of P&G. These practices need to be forgone and they have to adopt new ways according to the changing times. Things like cultivating diversity, flexible working hours' time, creating leadership and bringing innovation in every aspect of their business are very important for their cultural change. 2) Evaluates whether the current culture is attracting, retaining and motivating the employees who offer the needed knowledge, skills and abilities (KSAs) in order to achieve the goals of the organization. Employees are no doubt the greatest assets of the company. They provide the knowledge, skills and abilities to the company's products and services in order to excel. In order to enable them to work even smarter, a company has to provide an environment where they feel comfortable and which

The Effect of Clinical Simulation on Student Self Efficacy in Learning Research Paper

The Effect of Clinical Simulation on Student Self Efficacy in Learning at NSU - Research Paper Example Health care profession demands high standards of work ethics and faultlessness. Therefore, if these standards are not met self confidence tends to deteriorate. In such conditions, one tends to feed anxiety because failure is anticipated, which undermines one’s self-efficacy (Watt & Stewart, 2008). Examining the social learning theory proves to be valuable in discussing the effect of clinical simulation on self efficacy of students. According to the social learning theory, self efficacy refers to an individual's belief that he or she is capable of performing a task, in terms of organizational behavior; the higher the self efficacy, the more confidence one has in one’s capacity to perform a duty (Robbins, 2010). To explain the importance of clinical simulation, one needs to collect data regarding the incorporation of this method in teaching curriculum. Focusing on this point, clinical simulation has become an essential part of learning; state boards of nursing approve spe cific substitutions count between 10% and 25% of simulation time as clinical experience (Gaberson, Gaberson & Oermann, 2010). Nevertheless, complete comprehensive data and the performance of students need to be collected for complete analysis of the effects of clinical simulation. This study targets the students or health care professionals currently training in programs which include dealing with clinical simulation. It will give an in depth insight about the effects of clinical simulation on the future medical practice of students. Simulation is a goal-directed experimentation with dynamic models, which has time-varying characteristics and can be mathematical, symbolic or physical (Sokolowski & Banks, 2009).... This essay approves that the following exposition revolves around the basic idea, advantages, disadvantages and its probable effects on self efficacy of students and professionals of one of the methods widely used in practical learning; Simulation. For decades, research on the ways to make teaching methods more effective has been carried out around the world. Whether it be health, sports, law, politics or any other profession, incorporation of practical work is now essential in educating students belonging to diverse professions. The purpose of this study is to closely evaluate the pros and cons of clinical stimulation and all the possible ways in which one can affect the students under medical training. In depth to the whole idea of clinical simulation, emphasis is based on the self-efficacy of the medical professionals trained through clinical simulation and whether this routine has a positive or negative effect on it. Furthermore, we explore whether using artificial means of clinical education, in contrast to an actual interaction with a patient, can successfully prepare students for challenging medical emergencies they shall encounter in professional careers. This report makes a conclusion that health care simulation is therefore, a very effective way of preparing medical professionals for their medical practice on real-life patients and serious practical problems, since students can practice skills in a simulation laboratory without the constraint of a real-life situation. Since medical simulation gives an opportunity to experience a diverse range of situations, it helps enable medical professionals to deal with sudden unfamiliar complicated situations arising in real-life.

Career Development Assignment Essay Example | Topics and Well Written Essays - 500 words

Career Development Assignment - Essay Example Having a variety of options opens up a multitude of choices for my future career. First consideration that I should take is passion – where does my passion lie? Is it in serving others? Is it in exploring sites and sounds or is it in running my own business? I have decided to approach it in two ways: in the short-term, I would like to learn as much about the industry as I can. Therefore, my decision was to get involved in the services sector. I would like to target a hotel management trainee position, in the likes offered by Tangloom Resort, which provides a comprehensive understanding of all the aspects of the services sector for the industry. With that I will have exposure on the variety of roles that I can take, at the same time, be exposed to the tourism industry aspect of the resort service. A resort-type of environment offer challenges in meeting more variety of nationalities and cultures. Having spent the first five years of my career being exposed in those aspects of t he industry, I will now have to look at my long-term plans. In the long-term, I would like to prepare for retirement. Thus, my experiences in the short term should be able to bring me an opportunity for a long-term career and gain experience and resources, especially financial resources, for a respectable employment. At this point, I have yet to paint a clearer picture of the long-term goal. Having limited exposure to the industry and what it can offer me financially, I cannot complete my long-term plans. However I look forward to taking the path towards my short-term goal which exposes me to the possibilities in preparing for my long-term plans. To set me on the right path, I will focus my learning plans to my short-term goals. I will make sure that my curriculum covers the necessary courses to provide me with tools to be successful in the hospitality industry. During summer, I will take up

Attracting Foreign Direct Investment (FDI) in Africa

Attracting Foreign Direct Investment (FDI) in Africa The developing economies of Africa must on their part make deliberate and sustained efforts to attract the much needed inflows of foreign investments. To achieve this, the enabling economic, financial and political environment for such inflows must be created. An economy that is exposed to higher levels of political instability, economic uncertainties and financial risk will not be able to gain the confidence of investors. These risk factors if not well mitigated with a great degree of transparency and accountability could serve as barriers to both local and foreign investments. According to Banz and Clough (2002), the major reasons among many others for not investing in developing economies are the lack of transparency and poor governance policies. Therefore, Nigeria and other developing economies of Africa must work towards an environment that has a relatively reasonable economic risk, ensure political stability and demonstrate moderate financial risk to attract foreign capital inf lows especially in the form of equity investment. The Economic Community of West African States (ECOWAS) markets to which Nigeria belong have of recent experienced some legal, regulatory and supervisory changes resulting into increased transparency in the operation of their markets. The liquidity of the markets have increased and operations also liberalized to attract more foreign investors. The Nigerian economy is the largest of the 15 member body and has a lot of political and economic influence over the other members. Conscious efforts have been made by the various member countries to partially open up their economies, through systematic privatization programs, overhauling of their legal and financial institutional infrastructures and use of modern trading platforms have resulted in real development of their markets and manage to attract some foreign direct investments (FDI) to them. Nigeria is currently the biggest economy in Africa after the recent rebasement of its GDP, thereby beating South Africa to the second place ((Magnowski, 2014). The petroleum sector accounts for roughly 80% of fiscal revenues and 90% of export earnings (World Fact book).The country is also one of the major exporters of petroleum, and plays a significant role in OPEC (OPEC Annual Statistical Bulletin 2013). To diversify its economy Nigeria is encouraging the growth of their private sector by offering some incentives to private sector equity investors who are willing to invest in the country. The country has an increasing GDP of $422.6bullion, $450.4billion and $502 billion for the years 2011, 2012 and 2013 respectively, and diminishing foreign debt stock of $15.73 billion and $13.4 billion for 2012 and 2013 respectively. There is also an increasing Foreign Direct Investment of $7.444 billionand $9.212 billion for 2012 and 2013 respectively (World Fact book: World Bank). The Nigerian Stock Exchange (NSE) is the second largest exchange in Africa; it was established in 1960 to provide listing and trading services among others. Its activities are regulated by the Securities and Exchange Commission (SEC) of the country. The value of publicly traded shares stood at $50.88 billion, $39.27 billion and $56.39 billion for 2011, 2012 and 2013 respectively. Despite all the above mentioned strong economic fundamentals or good indicators, Nigeria has been plagued by several daunting challenges, notable among them are the issues epileptic power supply, inadequate infrastructures, insecurity, endemic corruption, increasing rate of unemployment and its heavy reliance on petroleum products (Global edge, 2014; World fact book). These factors pose some uncertainties about the Nigerian economic and stock market outlook. Nevertheless, the Nigerian economy is still growing. Fortunately, the government is also conscious of some of these teething problems. Programs are initiated to diversify the economy in the areas of agriculture, power, telecommunication, transport and other services. These efforts seem to be yielding the desired results as evidenced in the country’s 6-8% per annum pre-rebasing growth rate. With these measures a seemingly conducive economic environment is created which could be exploited by investors. This therefore, presents reasonable economic risk. There is also institutionalized democracy leading to political stability in its own form in terms of the country’s ability to carry out declared programs. Nigeria is also able to finance its commercial and trade debt obligations and has at no time defaulted in payment of its external financial commitments; thus demonstrating relatively moderate financial risks. These indices send strong signals in terms of information content about Nigeria’s overall economic health to domestic, international investors and rating agencies among others. Therefore, it will be of interest to empirically explore how these factors (economic, financial and political risks) when taken together or separately can affect the country’s stock market performance and vice versa. Country risk ratings assess the probability of a country’s default on its debt from a variety of perspectives: from socio-economic condition to growth in the real gross domestic product (GDP), government stability to corruption, to exchange rate stability among others. The objective of this paper is to empirically investigate the short and long-run relationships between Nigeria’s country risk ratings; political, economic, and financial components and its stock market in order to provide further information for current and potential investors to enable them make better informed investment decisions. In our knowledge this is the first few studies of this nature conducted on an emerging economy like Nigeria. Our main instrument of investigation is the Autoregressive Distributed Lag (ARDL) approach formulated by Pesaran and Pesaran (2009) and Pesaran et al. (2001), to empirically investigate the relationships. The ARDL method is adopted because of its econometrics techniques. One important advantage of the ARDL model over other traditional approaches is that it can be used in time-series data irrespective of their order of integration, whether I(0), I(1) and/or fractionally integrated (Pesaran and Pesaran, 2009). The ARDL approach can also test for cointegration by the bounds testing procedure and can estimate the short-run dynamics and long-run relationships. The rest of the paper is organized as follows; section two discusses related literature. Section three explains the methodology adopted in this paper. Section four presents the ARDL procedure and discusses its empirical findings. Conclusion and implications are given in section five. The globalization of trade and financial markets in the past years has created huge investment opportunities and its attendant risks. It has therefore, becomes inevitable to know the credit worthiness of participating players. The motive behind such an assessment of the economic and financial condition and sometimes political stability of a country is to be able to evaluate the country credit risks involved in doing business or investing in such a country. Any event in a country that will affect not only the prospect of profitability but also restrict the movement of capital in the form of profits, dividend etc is worth evaluating. The need for such critical evaluation of credit worthiness of countries has resulted in the establishment of several rating agencies such as Fitch, Moody’s and Standard Poor among many others. These risk ratings are considered as indicative of possible future default. A higher rating is seen as a lower risk of default, while a lower score indicates a higher risk of default. Though the primary significance of ratings is due to their impact on interest rates at which countries source for funds in the international financial markets, studies have also shown its influence on stock market movements. This argument is linked to the influence of country credit risk ratings on the inflows of Foreign Direct Investments (FDI), into the host’s economy, especially through equity shares investments. There is no scarcity of research papers on sovereign ratings and their critical roles for encouraging and facilitating investment flows especially in developed economies, but there is paucity of studies conducted on the impact of these ratings on movements of national stock markets, particularly for emerging markets such as Nigeria. Some of the early studies by Erb et al (1995, 1996a, 1996b) show that there is association or relationship between country credit risk (i.e. the risk of a country’s inability to service its external debts) and returns on equity investments. The existence of relationship between country credit ratings and stock market returns was confirmed in the early work of Erb et al. (1996a) using data that cut across boundaries. As a follow up to their earlier work, Erb et al. (1996b) investigated the influence of economic, financial and political risks on expected fixed income returns. They show that there is relation between the country risk measures and world bond market expected returns. For the ICRG economic variable, they find positive and significant signs in unhedged, local, and foreign exchange portfolio returns. They also show that the country risk attributes are significant to the real yields of fixed income securities. Kaminsky and Schmukler (2001) also examine the influence of sovereign ratings and outlook changes on the sensitivity of emerging financial markets. They find that these variables have substantial influence on both bond and stock markets. A domestic downgrade is associated with an average increase change rate of two percentage points in bond yield spreads and a decrease of one percentage point in stock returns. SubaÃ…Å ¸Ãƒâ€žÃ‚ ± (2008) expressed a contrary view, stating that in most cases news of a downgrade is often anticipate earlier before its announcement; therefore the potential negative effect of such information on stocks and exchange rate returns is diluted. The impacts of rating changes on both bond yield and sovereign debt have been tested severally by many authors. Reisen and Maltzan (1999) using the three main rating agencies, find that there is mutual interdependencies among rating changes and changes in bond yield spread. The study by Cantor and Packer (1996) also reported similar findings. Among several authors that have provided valuable insight into the influence of rating changes on sovereign debt and corporate securities are Hand et al. (1992) and Richards and Deddouche (1999). The degrees of sensitivity in all these studies tend to vary probably because of the methods used for the country risk analysis. Hammoudey et al. (2011) using emerging economies; Brazil, Russia, India, China and South Africa (commonly referred to as the BRICS countries) establish various degrees of sensitivities of these countries’ stock markets to their respective country risk ratings. China is most sensitive to all the risk variables, followed by Russia, while all the BRICS countries show moderate economic risk sensitivity. The spillover effect of sovereign debt rating changes on national stock markets and international debts is also confirmed by various authors, among them are Ferreira and Gama 2007; Li et al 2008. This situation is common among countries that share common economic features and unrestricted Evidence of flow of information. Common border also suspected to play a significant role. Regional stock market movements are also influenced by country credit risk rating news. This development is consistent with the study by Christopher et al. (2008), stating that there is a positive relationship between the two factors. While Brooks et al. (2004) in their study, though under a different setting did not find any sensitive association among the two variables. Turkey’s stock market index also seems to have association with its economic, financial and political risk ratings. Using Autoregressive Distributed Lag (ARDL) model, Sari et al. (2013) established a steady long-run relationship among the stock market and some of the risk variables. There are many leading commercial publishers of country and political risk analysis, but data for this study is sourced from the International Country Risk Guide (ICRG) economic, financial and political risk ratings for Nigeria covering the period 2001 to 2013. The ICRG rating system is made up of 22 variables representing three major components of country risk, namely economic, financial and political. These variables essentially represent risk-free measures. There are 5 variables representing each of the economic and financial components of risk, while the political component is based on 12 variables (Hoti, 2003). The specified allowable range for each factor reflects the weight attributed to each factor. A higher score indicates a lower risk and vice versa. The stock market returns variable is obtained by taking the first logarithm difference of the monthly stock of the Nigerian Stock Exchange (NSE) for the period earlier specified.s

Lack of Variance Among Modern Cars :: Economy

Lack of Variance Among Modern Cars We ask ourselves every time we see heavy traffic, is there no variance anymore amongst car models? In the old days, as a matter of fact only five or ten years ago every single car brand seemed to have it's own personality, today they look more like a cluster of copycats. What went wrong? One reason is that the automotive industry has certain trends it has to follow, just like fashion designers and musical composers. In times of recession and decreasing sales there is less room to take chances and manufacturers are prone to follow the common pattern as a safer bet rather than releasing a controversial product that might or might not sell very well. This makes for different models to conform considerably under the rules and regulations for the design of a car of this decade. Another reason is that many manufacturers actually cooperate and by contracts copy each others models. The Mitsubishi 3000 GT for example is practically the same car as the Dodge Stealth, only the Mitsubishi is made in Japan at the original factory and the Stealth is made in the US at the Dodge factory. Apart from the two emblems respectively, very few details differ the two cars. Honda who have been in need of a sport utility vehicle in order to grab their share of that part of the market, which has grown considerably the last decade have taken almost desperate measures. They have simply bought the rights to re-badge the Isuzu Rodeo as the Honda Passport and marketed it as an all new model. The last and maybe the most logical reason is that all manufacturers are striving towards 'the perfect car'. All cars are supposed to offer a maximum of performance, passenger room and cargo space, and a minimum of fuel consumption and cost to manufacture and maintain. There are only so many ways to technically achieve these goals. Cars tend to get more rounded edges in order to be more aerodynamic. The trunk lid is high in order to offer greater cargo space without imposing on the passengers. The design of the trunk lid is also approaching the 'optimal' shape for easy loading and access. Windows are large and pillars are thin for better view. The lights, both back and front, are homing in on the design for maximum

ICT Multimedia Coursework Assignment Essay

Introduction: I am going to set my presentation on Work Experience and this will target students in year 10 which will help them know what would be done before Work experience in order to them to go on it. I will also give the year 10’s a taste of how it will be like when their on work and the skills that they will gain during the weeks on their work. In this assignment I have used Microsoft Word to type up my report because it’s really fast and easy and better than writing it by hand. I also used Microsoft PowerPoint to do my presentation about Work Experience. During my assignment I used Windows Explorer to get images, which will be put on to my presentation and some on my video that I have created on Movie Maker. Techniques used: Custom Animation: – I used this technique because it helps you add affects to your slides. I do this simply by click on slideshow at the top then clicking on custom animations then you have a choice to pick which animation you need. Action Buttons: – I used action buttons in my presentation because when you view on a slideshow it will show a set of buttons and when you click on them they will take you directly to a slideshow, so basically its like a shortcut if you want to go to the previous slide, and to do this you will have to add action buttons to your master slide this will automatically add Action buttons to all of your slideshows. Slide Transition: – I used slide transition because these are affects, which are placed between one slide to another to make your slideshow more Attractive, there are all types of affects with a range to choose from. Master Slide: – I also used master slide in my presentation because I thought it will save me a lot of time for example if I want something to appear on every slide I don’t need to write it out every time I can just use master slide and do everything I want on one of the slide and it will automatically appear on all of them. Slide 1 (Work Experience): – In my first slide I used a theme which was used for all of my slides and as you can see it has a certain colour which appears as a title and for other descriptions. I also got the two pictures from clipart which relates to work experience and gave them custom animation as well. Also I used master slide to put the action buttons on all of my slides. Slide 2 (Why do we do work experience?): – In my second slide I used the same theme but changed the colours slightly just to make it look different. I used custom animation to my title, writing and picture. The picture from clipart shows a clock which relates to what I said about work and punctuality. Slide 3 (What do you achieve from work experience): – My third slide was about the achievements of work experience which will explain to the year 10s of the achievements they will get when they do work experience. I used custom animation to all of writings and pictures, which shows graduated students. I used this picture because it refers back to what I said in this slide about what achievements will work experience give you when you go to university and college. Slide 4 (Where can you get work experience from?): – The fourth slide will tell the year 10s a brief description of what they need to do to apply for a work. The picture from clipart relates to the slide because it shows number of employed people and it will give the people an idea of the sort of jobs that will be available for them when they go to work. I also used custom animation to my slide to make it more entertaining and flexible.lol Slide 5 (Rules of work experience): – This slide is about the rules of work experience that need to be flowed by the year 10s while they are in work. I also added a video of what they need to do in work experience for e.g. keeping their workplace clean and tidy. I also used custom animation to my slide as it will entertain the people looking at the power point. Slide 6 (Selection of jobs): – My last slide was about the type of jobs they can choose whether from the website or manually by going o the place and getting the form by the employer. I added a picture from clipart it shows a man signing paper this refers to what I said in this paragraph about the application form and jobs. I also used custom animation to it to make it entertaining.

Free Essays on Hedonism

, the ultimate goal of life is to obtain pleasure or happiness and avoid pain and suffering. Humans spend their entire lives following this philosophy whether they realize it or not. This philosophy is called Hedonism and philosophers have split it into two branches; one being ethical hedonism and the other psychological hedonism. Ethical Hedonism is the view that our fundamental moral obligation is to maximize pleasure or happiness. It is most associated with the ancient Greek philosopher Epicurus (342-270 BCE.) who taught that our life's goal should be to minimize pain and maximize pleasure. In Epicurus’ A Letter to Menoeceus, one of his only surviving fragments, Epicurus gives advice on how to decrease life’s pains and describes the nature of human pleasure. â€Å"We recognize pleasure as the first good innate in us, and from pleasure we begin every act of choice and avoidance, and to pleasure we return again, using the feeling as the standard by which we judge every good.† (Epicurus, Letter to Menoeceus). Epicureans believe that every pain is bad and should be avoided, whereas every pleasure is grand and should be sought after. Therefore, when making choices, man should strive to attain the most pleasure possible, to seek ataraxia (peace of mind, or intellectual pleasure). Psychological Hedonism is the view that humans are psychologically constructed in such a way that we exclusively desire pleasure. With Psychological Hedonism there exist three sub-sections of it: â€Å"Goal is Pleasure†, stating that a person will only do something if they believe it will either cause them pleasure or avoid pain. â€Å"Motivation by Pleasant Thoughts†, where a person would choose to do A rather then B if and only i... Free Essays on Hedonism Free Essays on Hedonism Through out a person’s life, they will make billions of decision that affect them. But why do they make the decisions they do? I believe every decision made is in the pursuit of pleasure, or the avoidance of pain. In other words, the ultimate goal of life is to obtain pleasure or happiness and avoid pain and suffering. Humans spend their entire lives following this philosophy whether they realize it or not. This philosophy is called Hedonism and philosophers have split it into two branches; one being ethical hedonism and the other psychological hedonism. Ethical Hedonism is the view that our fundamental moral obligation is to maximize pleasure or happiness. It is most associated with the ancient Greek philosopher Epicurus (342-270 BCE.) who taught that our life's goal should be to minimize pain and maximize pleasure. In Epicurus’ A Letter to Menoeceus, one of his only surviving fragments, Epicurus gives advice on how to decrease life’s pains and describes the nature of human pleasure. â€Å"We recognize pleasure as the first good innate in us, and from pleasure we begin every act of choice and avoidance, and to pleasure we return again, using the feeling as the standard by which we judge every good.† (Epicurus, Letter to Menoeceus). Epicureans believe that every pain is bad and should be avoided, whereas every pleasure is grand and should be sought after. Therefore, when making choices, man should strive to attain the most pleasure possible, to seek ataraxia (peace of mind, or intellectual pleasure). Psychological Hedonism is the view that humans are psychologically constructed in such a way that we exclusively desire pleasure. With Psychological Hedonism there exist three sub-sections of it: â€Å"Goal is Pleasure†, stating that a person will only do something if they believe it will either cause them pleasure or avoid pain. â€Å"Motivation by Pleasant Thoughts†, where a person would choose to do A rather then B if and only i...

Case Study on Today’s Fashion by Mary Watson Essays

Case Study on Today’s Fashion by Mary Watson Essays Case Study on Today’s Fashion by Mary Watson Essay Case Study on Today’s Fashion by Mary Watson Essay 1 Introduction The case is about a national chain of specialty stores namely, Today’s Fashion, which has 200 outlets all over the country. Lately, Mary Watson was the promoted to the job position of the Regional Sales Manager for one of the largest markets of Today’s Fashion, the Pacific Coast. She manages 35 outlets under her in California and Oregon and each store manager is directly accountable to Mary. The number of assistant store managers would vary according to the number of specialty departments. Each assistant manager is liable to only one department. She was agitated by how Today’s Fashion management used to run, no clarity of the job roles and thus she urged that there should be a change. The change included by hiring new qualified assistant store managers and for this, a job analysis was conducted by her. However, there were some major issues to be looked upon in this process of change. 2 Issues 2.1 Issue 1:- Use of only one method of job analysis and single source of data Mary Watson constructed a job analysis in order to hire new qualified store managers which she believes in will be the best way to increase the improvement in store management. Despite the fact, that she lacked proper knowledge of how to prepare a job analysis, She prepared a job analysis based on her personal experience when she was a store manager previously. To improve the accuracy of job analysis, she also interviewed three other current store managers. The weaknesses noticed in this effort were that she used limited data sources and collection methods and she was not qualified enough to do make a job analysis. The case highlights that she had a degree of BBA in Marketing which explains that she did not have an experience in making a job analysis. The job collection methods used were not fully effective in constructing an accurate job description and job specification. 2.1.1 Recommendation Mary could have used other different ways to collect data or a combination of different methods which could have helped her in completion of a successful job analysis. For example; observations, past critical incidents and questionnaires. Observation method:- A method which involves in observing the employees performance and noting down important details about how each tasks is being performed by them. Questionnaire method:- This method involves in formation of a questionnaire which are supposed to be filled by the employees and the managers as well about the job description and job specification. Past critical incidents method:- In this method, the past experience of the previous employees and the important incidents faced by them are analyzed. Mary should have studied the various method of job design, in which the most helpful in this case would be job enrichment method. This method would have helped her in the design a solution which would be beneficial for the company and would have solved her concern with the improvement of store. To summarize, Mary could have done a better job analysis if she would have interviewed various other managers, used other data collection methods and asked for expert advice from her superiors or colleagues.

BMW's Market Strategy Essay Example | Topics and Well Written Essays - 1500 words

BMW's Market Strategy - Essay Example As such, BMW’s market strategy will be evaluated and analyzed for optimal performance. Pros and cons of BMW’s market strategy BMW has been a leading auto manufacturing company that has maintained its niche market leadership through strategic market plans. The target segmentation and highly creative advertising have been its major elements of success. BMW has introduced different variants of its luxury cars to cater to the different segments of the market. The selective target marketing has helped it to exploit the requirements of people coming from myriad backgrounds. With the evolving times, people’s purchase behaviour underwent dramatic changes. While initially social class represented the high end BMW cars, consumers’ changing demands, vis-a-vis design variety, size, price, and style choices became the major factors in buying decisions. BMW started with 3, 5, and 7 series that only varied in size and not design. But 1980s was distinct in its populace of baby boomers, yuppies, and other fast upcoming segments of the market; the representatives of these segments had money to flaunt and expected new products and services from manufacturers. ... Shultz (2001) strongly believes that it is the end-users who now control the markets rather than the marketers. The fast changing demography of increasing pluralistic society has significantly impacted the market strategy. The socio-psychological paradigms have emerged as crucial elements that influence buying decisions. Personal choices representing people’s changing social status and family compulsions have become important issues. Indeed, according to Assael (1998), family is considered to be the most important consumption and decision making unit. A big comfortable family sedan may be required by affluent families for their family outing, or sleek and sophisticated fast paced machine may be the choice of new breed of young turks. The BMW’s decision to develop more categories within its various series was, therefore, not only necessary but also an extremely important ingredient of its strategic plans. It helped to penetrate new market and maintain its competitive adv antage in the market. Moreover, consumption pattern and lifestyle are intrinsically linked to the changing cultural paradigms in the contemporary environment of rapid globalization. Ennis (2009) argues that culture impacts the changing lifestyle of people and, consequently, influences their consumption pattern of the product. It is especially true for persons who are the main decision makers and control the finances. Furthermore, Kotler, Brown et al. (2010) assert that in the contemporary environment of globalization, brand creation and brand equity hugely facilitate in maintaining competitive leverage as the products are same. The brand provides the customer with a quality product which satisfies his or her needs and establishes a market

Recruiting and Selection Paper Essay Example | Topics and Well Written Essays - 1000 words

Recruiting and Selection Paper - Essay Example It attempts to encompass every level of employees in the recruitment and selection procedure (Sullivan, 2007). Current Recruitment and Selection Approach used in Google There are several kinds of recruitment and selection approaches that an organization can adopt as well as implement. In this regard, a few of the approaches are internal sourcing, external sourcing, campus recruiting and employee referral among others. It has been apparently observed that Google use multiple approaches of recruitment. The prime objective of the organization is to employ talented employees. With respect to recruitment and selection approach, Google adopts unique approach and thus developed an effective recruiting culture successfully. The recruiting functions in Google encompass entire organization rather than focusing only upon human resource (HR) department. As a result, it can be affirmed that Google has gone through following certain extraordinary steps for attracting along with retaining best tale nts. The components relating to recruitment and selection approach that used by Google are as follows: Employment Branding Employment branding is a method of making an organization to be one of the finest sites to work for. Google has successfully established itself as an employer brand which helps to attract huge figure of individuals or people. As a result, Google is observed as one of the top companies of employment choice for different talented individuals. In this regard, the approach of employer branding helps to attract potential employees towards any particular brand (Sullivan, 2007). Employee Retention Google produces exceptional experience for the employee and provides chances for them to concentrate on developing their key abilities. Due to this reason, the rate of employee turnover in Google is quite low, even if the organization provides the employees only market- oriented salary. The key rationale for Google’s unique recruitment approach is that the organization does not consider money to be the only issue in employment, rather there are other non-monetary factors that largely affects employee loyalty by a considerable level (Sullivan, 2007). Creativity Google continues to crop up with innovative approaches in relation to recruit and select talented employees. For instance, in the year 2006, Google had rearranged its search engine in order to deliver effectual recruiting message to the students as well as the faculties of different schools and colleges. This approach of recruitment was quite simple and discreet in nature (Sullivan, 2007). Employee Referral Program Employee referral program is the other vital recruitment approach which used by Google. In this particular approach, if any suggested candidate is appointed by the organization, the employee who referred that candidate gains reward on the condition that the suggested employee stays for a specific time period. In Google, the program concerning employee referral has been designed w ith the intention of gaining excellent candidate experience. Google can be viewed to be highly active and considers every referral with equal importance. While other organizations design the program relating to employee referral on the basis of fulfilling organizational requirements, Google had understood that the success of employee referral program should be designed in order to satisfy the requirements of the employees (Sullivan, 2007). Data Oriented Approach to Candidate Evaluation Google

Huggies brand Pull-Ups Research Paper Example | Topics and Well Written Essays - 2000 words

Huggies brand Pull-Ups - Research Paper Example A set of effective marketing strategies can be formulated if the organization or specifically the marketing department or team does a marketing research. Marketing research involves studying and analysing the ‘market’ in which the product or service is going to be sold, and it specifically involves studying the prospective customers, to whom the product or service is going to be sold, as well as other related aspects. As defined American Marketing Association (cited in Onkvisit and Shaw, 2008) â€Å"Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services.† In addition, its goal is to identify and analyze the factors that impacts customer behaviour. Thus, when a product including baby related products like Huggies Pull-Ups is to be sold to the customers, the marketing research will be done, and as the first process key data about the customers or market to be targeted will be gathered. Then, the gathered information can be analyzed and arranged with certain tools before being presented to the management or the marketing team to study and come up with apt marketing plan. So, this paper focusing on the product of Huggies Pull-Ups will discuss how the data about it can be gathered, analyzed and presented to the management or the marketing team. ... Thus, it caters to the whole family by variety of products. â€Å"It's no surprise that our family and personal care brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, Poise and Depend, are instantly recognizable to millions. After all, we've been in the business of providing essentials for a better life for nearly 140 years† (â€Å"Overview†, n. d). Among those products, the products for children are marketed under the brand name of Huggies, which includes the Pull-Ups. Pull-Ups are actually disposable inner pants that can be worn by children to prevent urine and motion discharge. However, it is different from normal diapers, as it uses a simple pull up method, thus enabling even small children to use it by pulling up and down like a normal pant or trouser. This product was first introduced in the year 1989, with a motto of â€Å"I'm a big kid now!†, thus implying that diapers are only for toddlers or babies, and children who have grown a little and into a small kid, needs different wear to manage their bladder and bowel movements. As a further extension of their marketing strategies, Huggies Pull-Ups incorporated colourful picture designs on the pants. For example, the pants for boys had designs in blue and they feature characters and other action figures from the children’s movies Cars and Toy Story, while, girls’ pants were predominantly designed in pink colour with pictures of Disney Princesses featured in the pant. These pictures apart from making the product entice-able have been added to reflect the unique feature of the pants, and to make the children, using it, fulfil its purpose. That is, these unique