McDonalds Essay Example | Topics and Well Written Essays - 500 words

McDonalds - Essay Example They use renewable resources and quality control over the industry, which is done through random checks and random audits. The main weakness is the media backlash. On operations, the industry has on line and onsite kiosk job application systems and is the second largest employer in the U.S. on the marketing, sales the products are of high quality, and the industry promotes health and wellness campaign and product offerings and does a lot of consumer and market research. The company also makes promotions such as the Coca Cola endorsement promotion. Their services have a high accuracy and done in a clean environment and often accompanied with friendly customer service. However, the industry lacks employee apathy and some customers complain of dissatisfaction (Collier 2010). As is with other companies McDonalds relies on its resources for its capabilities and core competencies to be able to create value through this, McDonalds claims to have capabilities including its own employees and the training experiences provided to them. A global food vision and a stable of full time chefs in studios, which are located in Hong Kong, Munich, and Chicago, are some of the resources that are combined to form the firm’s product innovation capability. To make all this work is dependent on the firm’s organizational structure. McDonalds uses its resources to focus on being a better instead of concentrating on being big and this has been evident since the McDonald is becoming better through creating value for customers. Any strategies that the firm chooses must be based on its resources. The McDonalds uses its skills on human resources to lay a foundation of producing a number of new products to serve local customers. To implement a strategy the managers int egrate or combine different resources so that the firm is able to complete tasks. From the importance of resources, managers complete an internal analysis (Hess 2010). The McDonalds

Mind and Consciousness Essay Example | Topics and Well Written Essays - 500 words

Mind and Consciousness - Essay Example Syntactic knowledge is, to much an extent, dependent upon the system. The same action may have various commands with the change of the machine. â€Å"Also conventions can be a source of difficulties, for example using â€Å"S† for saving or for sending a file can produce confusing experiences† (Dursteler, 2011). Semantic knowledge, on the other hand, points towards the understanding of meanings that are not linked with particular experiences. It is the conscious recollection of knowledge about our surroundings and the whole world in the broader context irrespective of the context. For example, it is because of my semantic knowledge that I am able to differentiate between the meanings of individual words in language. The form and content of knowledge are two entirely different areas. Forms of knowledge can be classified into three types, namely the intellectual knowledge, knowledge of stats, and the knowledge of reality. Intellectual knowledge is an assemblage of facts which can be used to derive intellectual conclusions. Knowledge of states is basically emotionalism, in which an individual is occupied by extreme thoughts. The knowledge of reality enables a man to identify the ultimate truth. This form of knowledge is commonly retained by Sufis and spiritual people. The content of knowledge, on the other hand, is all that shapes an individual’s vision and opinion. The form of knowledge is more concerned with the state of mind whereas the content of knowledge is what is displayed in the form of knowledge. Machines have limited knowledge. When assessing machine intelligence, it must be ensured that the form of knowledge is consistent with the content of knowledge stored in it. Human brain and computer are so different structurally that they are almost incomparable (Scaruffi, 2001). The fundamental difference between thinking power, consciousness and knowledge of human intelligence and machine intelligence is the fact that the former is