Marketing Plan For An Affiliate Marketing Program Essay

Online Affiliate Marketing is a revenue sharing venture between a website owner and an online merchant. The website owner will place advertisements on his websites to either help sell the merchant s products or to send potential customers to the merchant s website, all in exchange for a share of the profits. Affiliate Marketing Program An affiliate marketing program is sometimes called an affiliate program, but also may be referred to as a pay-for-performance program or an associate program. An affiliate program is a marketing tool for the e-business that operates it, called merchant or advertiser and a source of revenue for the e-business that participates in it, called an affiliate or associate or publisher. There are three ways to earn money through affiliate marketing: 1) Pay per Click or Cost-per-click affiliate programs: Every time a potential customer leaves the affiliate website by clicking on the link leading to the merchant s website, a certain amount of money is deposited in the affiliate s account. This amount can be pennies or dollars depending on the product and amount of the commission. 2) Pay per Lead or Cost-per-lead affiliate programs: The merchant pays the affiliate a set fee for each visitor who clicks through and takes and action at the merchant s site, such as completing an online survey, registering at the site, or opting-in to receive e-mail. 3) Pay per Sale or Cost-per-sale affiliate programs: Every time a sale is made as a result ofShow MoreRelatedMarketing Plan For An Affiliate Program Manager819 Words   |  4 Pages The ways in which an affiliate can promote your product can be diverse and cover many variances from social media to free sites, content promotion to banner and text link placements. As long as the affiliate complies with the affiliate programs â€Å"Terms of Service† and â€Å"Rules and Regulations†, the opportunities in which to promote a product are endless. 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